Have you ever found yourself buying more than you actually needed at the grocery store? Do you ever wonder what might have enticed you to buy that extra product? Chances are, it was a point of purchase (POP) display. These signs are marketing materials and advertisements placed next to the merchandise it is promoting. These signs are often located in the checkout area where many impulsive purchasing decisions are made.
Point of purchase displays can be simple signs with minimal graphics or an elaborate, eye-catching display themed around your product. The look and feel of the display is dependent on what product is being marketed and how you want to present it to consumers. In some cases, it can highlight an area of the retail shop to create a “store within a store” concept. This way, certain products currently under a specific promotion or relevant to an upcoming holiday are easy to find and purchase.
In fact, studies have shown that even regular-priced items have outperformed sale/clearance products by 18% when found near a display or sign that is effective. Needless to say, a point of purchase display has proven to be a solid and effective marketing effort. In addition, they are great for busier shopping seasons (i.e., the holidays) because they are easy-to-spot and answer any questions a consumer might have, leaving your busy associates to manage other aspects of the store.
Catch Their Eye with a Point of Purchase Display
A point of purchase display is an excellent marketing tool for retailers of every kind. From grocery stores to retail shops, they are effective across the board. Whether you are promoting a sale or a seasonal product, consumers tend to gravitate toward nice displays and enticing signage. Signarama’s sign experts can guide you from concept to installation – walking you through the process of designing on-brand signs bound to make an impact as point of purchase displays.
Point of Purchase Displays for your business today.